A local summer tradition four decades in the making is canceled for 2019, and many believe a dispute between festival management and country music fans over the handling of alcoholic beverages on site may be to blame.

Live Nation, the company that has organized Jamboree In The Hills since 2006, announced yesterday that the event will not be held this coming July.

Barb Ballint, executive director of the Belmont County Tourism Council, said the cancellation is a huge loss for her agency and the area.

In December 2016, Live Nation announced on its website that it was changing the name of the event to Jambo Country, eliminating the Sunday portion of the festival and banning attendees from bringing in their own alcohol or coolers, which would force them to buy their beverages inside the venue. The planned changes by Live Nation were met with immediate backlash from the public, with many fans threatening to boycott the 2017 festival.

Live Nation reversed its decision then, but said lack of attendance and revenue last year forced them to put this year’s show on hiatus. No word if the festival will return in 2020.